The launch also ushers in a series of other "firsts" for Mitsubishi Fuso and the North America commercial vehicle industry. These include the company's first use of the BlueTec(R) emissions reduction system in North American vehicles and the region's first dual-clutch transmission for commercial trucks. MFTBC is also using the "Canter" name in North America for the first time.

The truck was introduced to dealers, customers and members of the media during events at The Work Truck Show in Indianapolis, Indiana, U.S.A, on March 8.

"With the launch of the new generation Canter in North America, Mitsubishi Fuso brings one of the world's most advanced and efficient light-duty trucks to our valued U.S. and Canadian customers," said Mr. Kai-Uwe Seidenfuss, MFTBC Vice President of Sales and Service International. "With its extremely low emissions and low cost of operation, we anticipate the new Canter will further boost sales momentum in a market now recovering from the economic crisis."

>About the New Canter for North America

The new Canter rolling out in North America is the eighth generation of the renowned light-duty truck and the first new generation for the U.S. market since 2004.

Leading features include:

-New 3-liter "4P10" diesel engine with low fuel consumption.
-BlueTec(R) emissions reduction system combining a urea selective catalytic reduction (SCR) system and regeneration-control diesel particulate filter (DPF); the first use of this system in the company's North American trucks.
-DUONICTM dual-clutch transmission, the first ever use of this type of transmission in a commercial truck in the world.
-Renewed interior and exterior design, recognized with the Good Design Award 2010 by the Japan Industrial Design Promotion Organization (JIDPO).

Overall, the new truck is designed to achieve lowest total cost of ownership through its new integrated powertrain, enhanced product durability, higher payload capacity and extended maintenance interval.


>More International Launches to Come

Following the North American launch, MFTBC plans to roll out the new generation Canter in Europe, Australia and several more international markets by the end of 2011. It will be introduced in more than 40 new markets by the end of 2012.